Vice President of the Windows Phone division, Terry Myerson, had some pretty harsh words for his his competitors at a recent conference in New York. Myerson called Apple’s iOS software “boring,” and Google’s Android “a mess”. You think those statements might be pretty hard to make when your operating system was running on less than 3% of phones in December 2012, even less market share than the crumbling BlackBerry. That’s ok in his eyes, since he claims Windows phone is “a well funded start-up” at this point.
What will Microsoft do? They’re looking to spend $200 million on pushing the product with advertisements and marketing as well as offering incentives for retailers who push windows phones to at consumer. It won’t be an easy task since Apple spent more than $300 million in the U.S., while Samsung $400 million in 2012 to push their devices to retain and gain market share.
If competition wasn’t fierce enough already for Microsoft, Samsung and Apple both have new phones on their way. Samsung’s 6.3-inch and 5.3-inch monster tablet-phones are coming in June to appease the mass of consumers who love their galaxy S3 and Galaxy Notes, but still want something bigger. The low-cost iPhone is also on its way to appease the thrifty spending crowd. Piper Jaffray analyst Gene Munster predicts Apple will sell 75 million low-cost iPhones in 2014.